Ivey Business School (Canada)
-
Greenpeace's Unfriend Coal Campaign and Facebook
Michael Sider; Paul BigusCase IVEY-9B12M011-ELeadership and People Management, StrategyFacebook’s director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data centre, its main objection being that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sour...Starting at €8.20
-
Burlap & Barrel: A Spicy, Single-Origin Supply Chain
Neha Mittal; Marilyn AnthonyCase IVEY-W25283-EService and Operations Management, StrategyBurlap & Barrel was an upcoming and successful public benefit corporation based in the Queens borough of New York City that imported spices from foreign farms and sold them to restaurants, gourmet food stores, home cooks, and other food services in the UnStarting at €8.20
-
BDP International: Delivering What Matters in Global Chemical Transportation
Neha MittalCase IVEY-W25637-EService and Operations Management, StrategyBDP International Inc. (BDP), one of the world’s leading privately-held freight logistics companies, provided chemical shipping services to eight of the top ten global chemical companies. In April 2021, it contracted with a chemical company for two shipping orders, each to a different destination, and each with a set number of containers to be shipped every month for a year. The containers were filled with a chemical used in the electronics indus...Starting at €8.20
-
RLS Logistics: Combating Vendor On-Time Performance for "Cool" Customers
Neha MittalCase IVEY-9B20D026-EService and Operations ManagementLocated in Mt. Laurel, New Jersey, RLS Logistics offered temperature-controlled logistics solutions. On a Tuesday morning in October 2019, RLS Logistics’ business development manager learned that a large baked goods manufacturer was seeking a logistics provider who could lower the bakery’s transport costs and alleviate problems with delivery delays. The delays, in particular, were blocking the bakery’s attempts to improve its relationship and sca...Starting at €8.20
-
Tucker Company Worldwide: Delivering Value in Logistics Services
Neha Mittal; Roman Szewczuk; Subodha KumarCase IVEY-9B19D002-EService and Operations ManagementTucker Company Worldwide Inc. (TCW), located in Haddonfield, New Jersey, specialized in providing supply chain logistics solutions to companies in the energy, pharmaceuticals, and food sectors; and to government organizations. On Friday, June 1, 2018, TCW’s president and chief operating officer received a bidding solicitation from a refinery in Reading, Pennsylvania. He tasked his most responsible carrier sales manager with responding to the bid....Starting at €8.20
-
Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing
Marilyn Anthony; Neha MittalCase IVEY-9B21M005-EStrategyIn October 2015, the co-founder and chief executive officer (CEO) of Tender Greens faced his most difficult decision yet: should the company continue to pay a premium price for sustainably sourced beef, or should it switch to conventionally raised beef to boost profit margins and improve the company’s prospects for national growth? Tender Greens, a thriving fast-casual restaurant chain in California, was ready to expand its operation to the East ...Starting at €8.20
-
Carnegie Industrial: The Leadership Development Centre
Michael Sider; Ken MarkCase IVEY-9B08C002-ELeadership and People ManagementA director within the leadership development program of a large multinational organization must decide how to manage a very difficult conversation she must have with her assistant director. The assistant director, who is older and more experienced (although less educated), interviewed for the director's position and didn't get it. The assistant director has never been happy reporting to her much younger boss, and has felt consistently left out of...Starting at €8.20
-
U.S. Preventive Services Task Force: Releasing New Guidelines for Breast Cancer Screening (A)
Gregory S. Zaric; Michael Sider; Ken MarkCase IVEY-9B14M020-EStrategyIn late October 2009, the U.S. Preventive Services Task Force (USPSTF), an independent panel of primary care experts, was preparing to release their updated guidelines for the use of screening mammograms, which were given to women in an attempt to detect evidence of breast cancer at a treatable stage. The new guidelines, based on rigorous scientific research and tests, now recommended routine screening starting at age 50 rather than at age 40. Th...Starting at €8.20
-
Bunny Butcher: PETA Protests Donna Karan New York
Michael Sider; Paul BigusCase IVEY-9B11M095-ELeadership and People Management, StrategyNovember 29, 2010, was “Cyber Monday,” one of the busiest online shopping days of the year, with the potential to approach $1 billion in online sales in North America. The chief designer of fashion company Donna Karan New York (DKNY) was facing a difficult situation. On this particular Cyber Monday, activists for the animal rights group People for the Ethical Treatment of Animals (PETA) had posted simultaneous messages on DKNY’s Facebook page. An...Starting at €8.20
-
Soom Foods: Zooming Out for A Booming Supply Chain
Neha Mittal; Sheri Lambert; Sara HonovichCase IVEY-W27963-EMarketing, StrategyFounded in 2013 by sisters Shelby, Jackie, and Amy Zitelman, Philadelphia-based Soom Foods (Soom) aimed to educate US consumers on tahini and make the product a staple in US pantries. By 2021, the business had grown into a multimillion-dollar revenue company and had achieved national distribution through an omni-channel sales effort. However, Soom’s reliance on the single-source Ethiopian Humera sesame seed to prepare its high-quality tahini had ...Starting at €8.20