Ivey Business School (Canada)
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Bird Scooters: Shaking up the Micro-Mobility Market
Sayan Chatterjee; Michael Marchionda; Sarah SydlowskiCase IVEY-9B20M087-EEntrepreneurship, StrategyBird Electric Vehicle Sharing (Bird)’s value proposition seems to be to offer inexpensive, on-demand transportation that can deliver riders directly to their destination in metropolitan areas. Electric scooters can be unlocked with a smartphone and left anywhere after use, minimizing the burden on consumersbut also causing tremendous traffic problems for city administrators. The disruption created by Bird not only drew the attention of urban com...Starting at €8.20
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General Motors: Supplier Selection for Innovation
Tingting Yan; Hubert Pun; Melissa Srock; James Preslar; Kate Plegue; Jilianna MeldrumCase IVEY-9B17D006-EService and Operations Management, StrategyIn February 2017, a purchasing manager for General Motors Company (GM) needed to come up with a sourcing proposal to source e-boost modules, which were required to support the enhanced 2020 Chevrolet Bolt Electric Vehicle and the new 2020 Chevrolet Bolt AStarting at €8.20
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General Motors: “Electrification” Capacity Constraints
Tingting Yan; Hubert Pun; Melissa Srock; James Preslar; Kate Plegue; Jillanna MeldrumCase IVEY-9B20D007-EService and Operations Management, StrategyIn mid-2018, a supply constraint analyst at General Motors (GM) was working on two electric vehicles: the Chevrolet Bolt EV for the US market and a similar Buick model to be marketed in China. GM had chosen to work with only one supplier for the vehicles’Starting at €8.20
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General Motors: Full-Size Truck Seat Supply Chain
Hubert Pun; Tingting Yan; Hamid Elahi; Lori Sisk; Kate Plegue; Brandon LeAnnais; James Preslar; Alan Domzalski; Jay Glanton; George Smith II; Hajar AlwahabiCase IVEY-W28586-EStrategyIn July 2018, Amir Bell was heading the Operational Excellence (OpEx) team for the Light Duty Pickup Truck Seat Cost Reduction program at General Motors (GM). GM had decided to launch the new full-size truck program in 2019 at assembly plants in Fort Wayne, Indiana, and Silao, Mexico. To increase profits, GM sought to decrease costs in the manufacturing process. At the time, GM enjoyed a long-term tier-1 supplier relationship with Skübi Automotiv...Starting at €8.20