Ivey Business School (Canada)
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Disney: Delivering More Content in More Ways
Mary Kelly; Madeline KellyCase IVEY-9B19M114-EStrategyIn mid-2017, faced with declining viewership and the loss of the associated advertising and affiliate fees from the pay-TV bundle, The Walt Disney Company needed to consider alternative ways to reach and engage viewers. One option was to move away from buStarting at €8.20
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Netflix: Will Content be Enough? (Spanish version)
Mary Kelly; Christopher SwannCase IVEY-W28188StrategyIn 2019, Netflix had 167 million subscribers globally and offered thousands of television shows and movies on its streaming application, a growing proportion of which it produced itself. Media giants, who for years had valued the relationship with Netflix because it provided an additional outlet, began to re-evaluate their own (make) versus contract (buy) distribution decision. Leveraging acquisitions, technology investments, and vast content lib...Starting at €8.20
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Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight
Pinar Ozcan; Danilo Di Salvo; Basak Yakis-DouglasCase IVEY-9B20M015-EEntrepreneurship, StrategyIn December 2018, Boom Technology Inc., a start-up based in Colorado, United States, was hoping to enter the aviation market with a supersonic aircraft. The company’s founder and chief executive officer believed that customers would pay a premium for a flight that could get them to their destination in less than half the time compared to current options.Developing meaningful relationships within this complex web of stakeholders, including large a...Starting at €8.20
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AMC: Who's Calling The Shots?
Mary Kelly; Christopher SwannCase IVEY-W25811-EEconomics, StrategyIn 2020, the movie business was turned upside down by the COVID-19 pandemic, which forced the closure of theatres. Unable to open their doors, exhibitors had little to no revenue to cover costs, and market analysts predicted that the future for theatre chains, particularly AMC Entertainment Holdings (AMC), looked bleak. Then in early 2021, a large number of small retail investors bought shares in AMC. By the July 4th weekend, AMC stock was worth ...Starting at €8.20