Ivey Business School (Canada)
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Tesla Inc.: Strategic Partnerships for Growth
Cara C. Maurer; Ken MarkCase IVEY-9B19M033-EEntrepreneurship, StrategyIn 2018, California-based Tesla Inc. (Tesla) seemed to be gaining momentum after a series of setbacks in the production of its mass-market Model 3 car. Tesla's partnership strategy, guided by founder and chief executive officer Elon Musk, had been key to its success, yet Tesla did not appear to be succeeding as a stand-alone firm. It continued to command a small portion of overall vehicle sales, it had not mastered mass-production techniques, and...Starting at €8.20
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Domestic Violence in the NFL: Time for Real Change
Cara C. Maurer; Kyle TrahairCase IVEY-9B15C019-ELeadership and People ManagementThis case describes the challenges faced by Jerry Richardson, the owner of the Carolina Panthers National Football League (NFL) team, following the arrest of one of the team’s star players on domestic violence charges in 2014. Domestic violence suddenly was a major issue in the NFL after a video became public depicting domestic violence by another famous NFL player. Richardson needs to decide how to deal with the Panther's star player. His consid...Starting at €8.20
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Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight
Pinar Ozcan; Danilo Di Salvo; Basak Yakis-DouglasCase IVEY-9B20M015-EEntrepreneurship, StrategyIn December 2018, Boom Technology Inc., a start-up based in Colorado, United States, was hoping to enter the aviation market with a supersonic aircraft. The company’s founder and chief executive officer believed that customers would pay a premium for a flight that could get them to their destination in less than half the time compared to current options.Developing meaningful relationships within this complex web of stakeholders, including large a...Starting at €8.20