Ivey Business School (Canada)
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Abercrombie and Fitch (Spanish version)
Cameron Mahi; David Anderson; Gracie Boelsems; John GarrisonCase IVEY-9B12AS033Marketing, StrategyWith roots in sporting and excursion goods, Abercrombie and Fitch Co. (A&F Co.) has grown into one of the most well-known men and women’s retail clothing brands by 2012. From the beginning, A&F has stuck to (its) knitting by not trying to be all things to all people” and adopted the philosophy of creating a unique brand experience throughout each of its subsidiary brands. The company’s CEO was faced with the decision to focus attention on expandi...Starting at €8.20
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Abercrombie and Fitch
Cameron Mahi; David Anderson; Gracie Boelsems; John GarrisonCase IVEY-9B12A033-EMarketing, StrategyWith roots in sporting and excursion goods, Abercrombie and Fitch Co. (A&F Co.) has grown into one of the most well-known men and women’s retail clothing brands by 2012. From the beginning, A&F has stuck to (its) knitting by not trying to be all things to all people” and adopted the philosophy of creating a unique brand experience throughout each of its subsidiary brands. The company’s CEO was faced with the decision to focus attention on expandi...Starting at €8.20
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Jamie's Market: Challenges Hiring and Onboarding Temporary Workers
Atul Teckchandani; Trey Alvarez; Huiling Chen; Nicole Chen; Andrew Davidas; Kevin Le; Edrees ShalemiCase IVEY-9B21C009-ELeadership and People ManagementIn 2020, the flagship location of Jamie's Market, a specialty supermarket retailer in California, struggled to hire enough temporary workers to meet the increased staffing demand resulting from the COVID-19 pandemic. The new assistant manager, who had been recently transferred to the company's flagship store, was tasked with figuring out what had gone wrong and recommending changes to ensure that the store would have enough qualified workers for ...Starting at €8.20