Ivey Business School (Canada)
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCase IVEY-9B20A050-EEntrepreneurship, Marketing, StrategyIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roStarting at €8.20
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Negotiating a New Agreement (A): The NFLPA and NFL Owners
Ann Frost, Justin PattersonExercise IVEY-9B21C029-ELeadership and People ManagementThis negotiating exercise is set at the time of the 2020 round of collective bargaining between the National Football League (NFL) owners and representatives from the NFL Players Association. The six parties at the bargaining table (three representativesStarting at €8.20