Ivey Business School (Canada)
-
McCormick & Co.: Deploying Artificial Intelligence in New Product Development
Darren Meister, Ramasastry ChandrasekharCase IVEY-W25509-EInformation Technologies, StrategyIn February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial IntelligeStarting at €8.20