Ivey Business School (Canada)
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Hailey’s Handbags: Customer Complaints or Cyberbullying
John Varlaro, Nicole AmosCase IVEY-W25090-ELeadership and People ManagementThe owner of Hailey’s Handbags, a New England-based online business selling handmade products, had successfully grown her company using a limited-release sales model. However, by early 2019, complaints posted to her business’s social media accounts had beStarting at €8.20
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Smithtown: Can It Make Something Out of Nothing?
Steven StraussCase IVEY-W25555-EEconomicsIn 1965, Smithtown, Arkansas, had virtually no natural resources, core competencies, human capital advantages, or infrastructure advantages. The local river was impassable and not suitable for transport, and the town had no rail line and no airport. Smithtown’s young population (about 18,000 scattered across two counties) was pretty much stagnant and comparatively less educated than the rest of the United States. Although Smithtown had low-cost l...Starting at €8.20