Ivey Business School (Canada)
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Lil Mixins: Mixing Value with Convenience to Fight Infant Food Allergies
Neha Mittal, Marilyn AnthonyCase IVEY-W32407-EEntrepreneurship, StrategyLil Mixins was a Philadelphia-based infant health company founded in 2017 with a dual commitment to purpose and profit. Motivated by her experiences as a mother of a son who had several food allergies, the founder and chief executive officer (CEO) developed and launched a product line of powders that could be mixed in infants’ diets to immunize them against food allergens. She kept the price low to make it easily endorsable by pediatricians and i...Starting at €8.20
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Ravel Law: Unraveling an Entrepreneur's Decisions
Kauther S. BadrCase IVEY-W27132-EEntrepreneurship, StrategyFounded in California in 2012, Ravel Law Inc. (Ravel) was a legal tech start-up that developed groundbreaking legal analytics products. In 2017, Ravel’s co-founder and chief executive officer (CEO) was deciding between two very different paths to take the company—a decision that would shape Ravel’s future and ultimately determine how the CEO would exit the company. One path would lead Ravel to an acquisition or sale, and the other would allow the...Starting at €8.20