Ivey Business School (Canada)
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The Rise of TikTokers: Future-Proofing an Emerging Social Media Business in the Wake of Regulatory Threat
Maëva Lestrelin; Charlotte CloutierCase IVEY-W32001-EEntrepreneurship, StrategyIn July 2019, 15-year-old Charli D’Amelio posted a dance video on the relatively new social media platform TikTok and became a TikTok sensation, soon becoming the first person to reach 50 million followers on the app and earning her a spot in the Guinness World Records. TikTok’s meteoric rise, however, was at risk of being short-lived. In 2020, the US government was concerned about the app’s rapid expansion and threatened to ban it in the United ...Starting at €8.20
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A.T. Kearney Inc.: The Push to become a Management Consulting Titan
Florian Wiesner; Jonathan Chen; Christopher WilliamsCase IVEY-9B20M180-EStrategyIn the first quarter of 2019, A.T. Kearney Inc.’s managing partner had to find a strategy that would help the company move into the top tier of the world’s management consultancy firms. The new leader was only the ninth managing partner in the firm’s histStarting at €8.20
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Arconic Inc. versus Elliott Management Corp.: A Battle for Control
Jonathan Chen; Carolyn Burns; Christopher WilliamsCase IVEY-9B20M014-EStrategyArconic Inc. was a lightweight-material engineering firm that supplied the aerospace, automotive, and commercial transportation industries. Elliott Management Corporation was an activist investment firm that held a minority investment in Arconic Inc.. The two companies were locked in a public disagreement on how to generate acceptable financial returns for investors. At a shareholders' meeting on May 25, 2017, all shareholders would be able to vo...Starting at €8.20