Ivey Business School (Canada)
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The Rise of TikTokers: Future-Proofing an Emerging Social Media Business in the Wake of Regulatory Threat
Maëva Lestrelin; Charlotte CloutierCase IVEY-W32001-EEntrepreneurship, StrategyIn July 2019, 15-year-old Charli D’Amelio posted a dance video on the relatively new social media platform TikTok and became a TikTok sensation, soon becoming the first person to reach 50 million followers on the app and earning her a spot in the Guinness World Records. TikTok’s meteoric rise, however, was at risk of being short-lived. In 2020, the US government was concerned about the app’s rapid expansion and threatened to ban it in the United ...Starting at €8.20
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AREUFIT Health Services Inc.: CEO Faces Strategic Crossroads
Marilyn Anthony; Joan Allatta; Rachel TomlinsonCase IVEY-9B19M085-EEntrepreneurship, StrategyIn the summer of 2018, after over 25 years of leading AREUFIT Health Services, Inc. (AREUFIT), the founder and president of assessed her company’s position in the evolving health services market. She had grown AREUFIT from a sole proprietor start-up to its current position as the Philadelphia region’s award-winning provider of preventive health and biometric screenings, corporate health and disease prevention programs, and wellness services, with...Starting at €8.20