HBSP (USA)
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Creating Shared Value (Spanish version)
Porter, Michael E.; Kramer, Mark R.Article HBS-R1101CStrategyby reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters near their locations. A number of leading firms have already embarked on such initiatives. Nestle, for example, redesigned its coffee procurement, providing small, impoverished farmers advice on agricultural practices; helping them secure plant stock, fertilizers, and pesticides; and paying them a premium for better beans. ...Starting at €8.20