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Arterys
Chess, Robert; Lehman, CameronCase SGSB-SM297-EStrategyFabien Beckers, Founder and CEO of Arterys, walks through the creation of his medical / AI imaging company, including the equity struggles of the founding team, building the right team and final the right channel sales partners.Starting at €8.20
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SafeBlend Fracturing (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-915S14MarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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Sugar Bowl (Spanish version)
Hamermesh, Richard G.; Zalosh, AlisaCase HBS-917S11StrategyShelby Givens, a recent business school graduate, returned home to Raleigh, North Carolina to help rescue her family's ailing and outdated bowling alley, Westlake Lanes. Although she cut costs and addressed inefficiencies, moving the business from near-bankruptcy to profitability in nine months, market conditions threatened the long-term viability of the business. Givens then sold her family on a new, more youth-oriented concept, an urban lounge ...Starting at €8.20
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Cilkray Graphics (Spanish version)
Cespedes, Frank V.; Zalosh, AlisaCase HBS-918S05MarketingMarcus Crosby, Presidente de Cilkray Gráficos, convocó una reunión de emergencia con los altos directivos de Cilkray con el fin de responder a un acontecimiento inesperado. Cilkray vendió tres líneas de gráficos especializados unidades de procesamiento (GPU). Cada línea dirigida a un segmento del mercado profesional de escritorios virtuales alojados (HVDS). Grovex, competidor clave de Cilkray, acababa de anunciar el lanzamiento inminente de la GS...Starting at €8.20
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General Electric in 2017: Naming and Claiming the Industrial Internet
Siegel, Robert E.; Lehman, CameronCase SGSB-SM288-EStrategyFrom 2010 to 2017, General Electric pivoted from an industrial behemoth to a data-driven tech company by incorporating big data analytics across all of their subsidiaries. As the world’s first “digital industrial” company, it named and the Industrial Internet - the “internet of things” for manufacturing - and is poised to win big in the future, as the current CEO, Jeff Immelt, hands over the reins to his predecessor, John Flannery.Starting at €8.20
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SafeBlend Fracturing
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-914513-EMarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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Stanford Management Company in 2018: Venture Capital and Other Asset Allocation
Glynn, John; Lehman, CameronCase SGSB-SM294-EStrategyGreg Milani, Senior Managing Director of the Stanford Management Company, considers how much of Stanford’s $27 billion endowment to allocate to early stage capital, taking into account the various pro’s and con’s of that allocation.Starting at €8.20
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How Can This Business Be Saved? (Spanish version)
Hamermesh, Richard G.; Zalosh, AlisaCase HBS-413S10StrategyShelby Givens, a new MBA, is the general manager of Westlake Lanes, a near-bankrupt bowling alley that her grandfather founded decades earlier. Givens has been given one year to turn a profit; if the goal is not met Westlake will close. During the first few days on the job, Givens learns that the business is in worse shape financially than she - or the board - thought. She also finds that Westlake's employees exhibit minimal productivity. Givens ...Starting at €8.20
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Crescent Pure (Spanish version)
Quelch, John A.; Zalosh, AlisaCase HBS-915S13Marketingshould Crescent Pure be positioned as an energy drink, a sports drink, or should it adopt broader positioning as an "organic health and wellness" beverage? Students studying this case explore customer segmentation, product differentiation analysis, and the evaluation of perceptual maps as a market research technique.Starting at €8.20
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Seaside Organics (Spanish version)
Stevenson, Howard H.; Zalosh, AlisaCase HBS-917S15EntrepreneurshipThis case follows Sara Norton, a soccer player turned serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance her naturally energetic, hands-on approach with the changing needs of a large company. Students discuss the differences between running a growing startup and a mature organization, an...Starting at €8.20