Ivey Business School (Canada)
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangExercise IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Starting at €8.20
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China Eastern's World-Class Dream: Shanghai-Based Globalization
Jie Li; Xin (Shane) WangCase IVEY-9B19A057-EMarketing, StrategyAs one of China’s top three major state-owned air transportation companies, China Eastern Airlines Corporation Limited (China Eastern) had built an international brand image with a global influence. With the airline’s unique Shanghai-based globalization,Starting at €8.20
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Apple's iPhone in India: Ringing in New Fortunes
Tulsi JayakumarCase IVEY-9B18M013-EStrategyIn September 2016, Apple prepared to launch a new version of its flagship product, the iPhone 7. The new product, termed “the best, most advanced iPhone ever,” was priced at three times its cost in the U.S. market. However, Apple had witnessed an 18 per cent year-on-year dip in iPhone revenues in the first calendar quarter of 2016, dragging down Apple’s revenues for the first time in 13 years. The leader in the smartphone market was ousted from i...Starting at €8.20
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Building a Backdoor to the iPhone: An Ethical Dilemma
Tulsi Jayakumar; Surya TahoraCase IVEY-9B16M077-EStrategyIn February 2016, Tim Cook, Apple’s chief executive officer, challenged a U.S. Federal Court order for Apple to assist the Federal Bureau of Investigation (FBI) in a case involving suspected international terrorism. The government wanted Apple to provide the FBI with access to encrypted data on an Apple product, the iPhone. Cook's refusal to acquiesce to the government's demands drew strong public debate, pitting the proponents of national securi...Starting at €8.20