Ivey Business School (Canada)
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DuckDuckGo: Reinventing the Internet Search
Nakul Parameswar; Jahnavi Maddipatla; Sanjay DhirCase IVEY-9B19M050-EEntrepreneurship, StrategyDuckDuckGo, a late entrant in the search engine industry, was founded in 2008 by Gabriel Weinberg with the main purpose of protecting users' online privacy and raising the standard of trust online. DuckDuckGo earned a reputation for being "the search engine that doesn’t track you," and despite initial hurdles, by 2017, it had emerged as one of the top 10 search engines in the world. DuckDuckGo had managed to successfully leverage increasing priva...Starting at €8.20
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Shanghai Toex Trading Co.: The Going Global Challenge
Xiaorong Chen; Andreas Schotter; Wei LuCase IVEY-9B16M125-EEntrepreneurship, StrategyShanghai Toex Trading Co., Ltd. (TOEX) was a Chinese pet grooming equipment maker. In 2014, after years of operating internationally solely through third-party distribution channels, TOEX opened a new sales and logistics centre in Dallas, Texas to boost TOEX’s business in the United States. The new centre was also meant to be a model for future expansions to other countries. With more than a decade of industry experience, TOEX's founder believed ...Starting at €8.20
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HP Inc.: Poised to Lead in 3D Printing
Andreas Schotter; Ramasastry ChandrasekharCase IVEY-9B21M067-EStrategyIn April 2020, the interim president of the 3D printing and digital manufacturing business of HP Inc. was weighing his options in resolving three managerial dilemmas: (1) How should HP promote technology awareness among industrial customers? (2) How should HP scale up its production of 3D printers? (3) How could HP promote shorter technology adoption cycles among industrial customers?Starting at €8.20