Ivey Business School (Canada)
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Capitalization of Costs at Salesforce.com
Darren Henderson; Chris Sturby; Jessica KellyCase IVEY-9B12B021-EAccounting and ControlAn investor wishes to make an investment in a software/information technology company. The investor is intrigued by the growth prospects of firms in the cloud computing industry and is deciding on whether to make an investment in the common shares of Salesforce.com. While the industry appears to be very attractive, concerns have been raised in the financial media over the company's accounting policy decisions, particularly the decision to capital...Starting at €8.20
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Accounting for Content at Demand Media
Chris Sturby; Jessica KellyCase IVEY-9B12B032-EAccounting and ControlAn analyst is assessing Demand Media’s accounting policies in the face of media scrutiny around its capitalization of media costs as well as some of its non-GAAP disclosures. She has to decide whether it is appropriate to capitalize these costs. In order to do so, she must evaluate whether the costs meet the definition of an asset. After analyzing the company, its business model and its strategy, she can compare its content costs to various other...Starting at €8.20
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AREUFIT Health Services Inc.: CEO Faces Strategic Crossroads
Marilyn Anthony; Joan Allatta; Rachel TomlinsonCase IVEY-9B19M085-EEntrepreneurship, StrategyIn the summer of 2018, after over 25 years of leading AREUFIT Health Services, Inc. (AREUFIT), the founder and president of assessed her company’s position in the evolving health services market. She had grown AREUFIT from a sole proprietor start-up to its current position as the Philadelphia region’s award-winning provider of preventive health and biometric screenings, corporate health and disease prevention programs, and wellness services, with...Starting at €8.20