Ivey Business School (Canada)
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The WW Wellness Journey: The Rebranding of Weight Watchers
Gopa Praturi; Can UslayCase IVEY-9B20A065-EMarketingAt a time when the wellness industry was experiencing a dynamic renaissance, Weight Watchers International Inc. was stuck with an aging demographic. In 2018, in an effort to stay relevant, the company rebranded itself as WW International Inc. (WW). The goal was to make wellness accessible to all, and to transform from a diet brand to a global wellness juggernaut. However, despite the rebrand and support from celebrity spokesperson Oprah Winfrey, ...Starting at €8.20
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IPODERAC: Finding the Path Towards Sustainability
Francisco Alberto Layrisse Villamizar; Gerardo Fernández LozanoCase IVEY-9B12M066-EEntrepreneurship, StrategySince 1966, the Rehabilitation Institute of Puebla Civil Association (IPODERAC) had dedicated itself to providing a home and education for children who had been abandoned in the streets of Mexico. Using an educational model based on the concept of personal development through honourable work, IPODERAC had successfully combined its desire to be financially self-sufficient with its goal of teaching educational values, responsibility, and discipline...Starting at €8.20
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IPODERAC: Finding the Path Towards Sustainability (Spanish version)
Francisco Alberto Layrisse Villamizar; Gerardo Fernández LozanoCase IVEY-9B12MS66Entrepreneurship, StrategyDesde 1966, la rehabilitación Instituto de Puebla Asociación Civil (IPODERAC) se había dedicado a proporcionar un hogar y educación para los niños que habían sido abandonados en las calles de México. Utilizando un modelo educativo basado en el concepto de desarrollo personal a través de trabajo honorable, IPODERAC había combinado con éxito su deseo de ser financieramente autosuficiente con su objetivo de enseñanza de los valores educativos, respo...Starting at €8.20