Ivey Business School (Canada)
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GPS-to-GO Takes on Garmin
Donald A. PillittereCase IVEY-9B09A027-EEntrepreneurship, Marketing, StrategyGPS-to-GO is a successful company that has a wealth of brilliant researchers and scientists who have created advanced global positioning systems (GPSs) for complex air-traffic control and logistics systems. Now, the vision of one of the up and coming managers is to use GPS-to-GO's knowledge to dominate the consumer market with premium-priced and feature-rich GPS units. Even though GPS-to-GO is far ahead in terms of GPS technology, the consumer ma...Starting at €8.20
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Partners Healthcare System (PHS): Transforming Health Care Services Delivery Through Information Management
Richard M. KesnerCase IVEY-9B09E023-EInformation TechnologiesThis case considers the process of organizational transformation undertaken by Partners Healthcare System (PHS) since the 1990s as their hospital and affiliated ambulatory medical practices have adopted both EMR and CPOE systems. Encompassing a strategic investment in information technologies, wide-spread process change, and the pervasive use of institutional clinical decision support and knowledge management systems, this story has been 15 years...Starting at €8.20
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Intellectual Property (IP) Management and Innovation: Bringing New Ideas to Market at Partners HealthCare
Richard M. KesnerCase IVEY-9B11E006-EInformation Technologies, Service and Operations ManagementThis case identifies the approach taken by Partners HealthCare to better manage the commercialization of its intellectual property (IP). Existing processes did not leverage the shared resources, such as business development efforts and the research centres created as a consequence of the formation of Partners HealthCare in 1995. Partners was the largest hospital organization and second-largest non-university recipient of research funding from the...Starting at €8.20
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HR 500 Plus Scanner — Rapid Commercialization or Bust at Kodak
Donald A. PillittereCase IVEY-9B11M117-EMarketing, StrategyThe HR 500 Plus Scanner case examines how, in 2000, the Eastman Kodak Company confronts a drastic change in technology (from traditional to digital photography) that is eroding revenue and margins by double digits in its core film, paper, and chemical business. Matt Giorgio, the worldwide product manager for film scanners, is being pushed by upper management to extend the life of film to provide cash for the painful and less profitable transition...Starting at €8.20
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Red Hat Global Support Services: The Move to Relationship-based Customer Servicing and Knowledge-centered Support
Richard M. KesnerCase IVEY-9B11E036-EInformation Technologies, StrategyIn the 1990s, Red Hat established itself as a leading proponent of the open source software movement and sought to carve out for itself a significant role in the open source marketplace. As of 2011, the company reported $177 million in non-GAAP operating income in FY2010, based on revenues of $748 million. Red Hat’s market capitalization was set at $8 billion as of January 25, 2011. It operated 65 offices worldwide, including 12 Global Support Se...Starting at €8.20
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Acme Medical Imaging
Donald A. PillittereCase IVEY-9B08D004-EEntrepreneurship, Service and Operations Management, StrategyAfter negotiations with a key supplier for lower prices and quicker turnaround go nowhere, two employees of Acme Medical Imaging realize there's no more low-hanging fruit to pick to keep their project on time and on budget -- no more concessions from external parties, no more superficial, short-term fixes. They have to convince their chief executive officer and the project team to take a hard look at internal processes. From the perspective of Op...Starting at €8.20