Ivey Business School (Canada)
-
Beyond Epic: Building the Business Beyond a Single Event
Greg Fisher; Michael GoldmanCase IVEY-9B13M051-EEntrepreneurship, StrategyThe founder and CEO of a mountain bike race in South Africa wonders how to build on the world-class event that he and his team have created. Although the event is popular and continues to grow in prestige, the business’s dependence on a single event creates both a threat and an opportunity. The threat is that the business would be in serious jeopardy if something were to go wrong with the event. The opportunity is that the event can be a launch p...Starting at €8.20