Stanford Graduate School of Business (USA)
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HeyTaxi!: A Two-Wheeler Solution for Mumbai’s Traffic Woes
Aishwarya A.; Manjari Srivastava; Meena GalliaraCase IVEY-9B16M182-EEntrepreneurship, StrategyIn June 2015, two entrepreneurs launched HeyTaxi!, a start-up venture that used motorbike and scooter taxis in Mumbai. The goal was to reduce the time, effort, and money spent by citizens on commuting. But the entrepreneurs faced a problem of survival and sustainability: the government authorities refused to issue a licence for the bike-taxi service. The venture was favoured by citizens who used its services, but HeyTaxi! was limited to marketing...Starting at €8.20
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Aftertaste Foundation: Dignified Livelihood through Art
Vidur Dhabaria; Meena Galliara; Swati SisodiaCase IVEY-W25434-EEntrepreneurship, StrategyAftertaste Foundation (Aftertaste) was an organization that provided livelihood support to women living in the impoverished urban areas of Mumbai, India, who created sustainable handicrafts. Aftertaste was started in 2013 and initially employed three craftswomen. By 2021, the organization had expanded to two locations and had increased the number of craftswomen employed to 40. Aftertaste’s business model was focused on creating social impact by g...Starting at €8.20
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Aftertaste Foundation: Dignified Livelihood through Art - Teaching Note
Vidur Dhabaria; Meena Galliara; Swati SisodiaTeaching Note IVEY-W25435-EEntrepreneurship, StrategyTeaching note for product W25434.Starting at €0.00