Stanford Graduate School of Business (USA)
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Zipline: Lifesaving Deliveries by Drone
Rosen, Howard; Shah, ReemaCase SGSB-SM322-EStrategyThe purpose of this case is to look at Zipline’s product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.Starting at €8.20
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Sarah Rowell and Scott Mackenzie
Dodson, David; Scott, MitchelCase SGSB-E734-EEntrepreneurshipThe Rowell & Mackenzie case follows husband-and-wife executives Sarah Rowell and Scott Mackenzie as they weigh the decision whether or not to embark on a search fund. The case addresses the potential benefits and drawbacks of the search fund experience including financial outcomes, lifestyle impact, alternatives, and career trajectory.Starting at €8.20
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Nuru International
Grousbeck, I; RosenthalCase SGSB-E417-EEntrepreneurshipNuru International was founded in 2008 as a social venture with the goal to eradicate extreme poverty around the world by helping the rural poor achieve self-sufficiency. The case follows Jake Harriman, founder and executive director, through the multiple human resource challenges he must face in building his nonprofit organization. The first of four vignettes involves Kevin Newton, one of Nuru’s first employees, after his promotion to internat...Starting at €8.20
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Havilah Merchants Nigeria Ltd: Generating Cash from a Company's Value Chain
Kasznik, Ron; Piotroski, Joseph; Fleming, Kweku; Augustine, CorinneCase SGSB-A235-EAccounting and ControlHavilah Merchants Nigeria Ltd. is Nigeria’s leading one-stop shop for outfitting libraries and archives. It serves three primary market segments: (i) public university libraries, (ii) multi-national companies in the oil and gas industry and (iii) banking industry. Over the years since its incorporation in 1995 , Havilah has successfully executed many library and archive projects, and its products and services have become the benchmark in the ...Starting at €8.20
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Stella and Dot
Saloner, G; , Hornblower, JCase SGSB-E345-EEntrepreneurshipThis vignette tells the store of Jessica Herrin, founder of Stella & Dot, a direct sales jewelry company. It details Herrin's desire to start and grow a company that would offer an employment solution for women (typically with children) without meaning a full-time office job. The case covers the idea inspiration and start-up stage, as well as a business update (as of March 2009).Starting at €8.20
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VisionSpring
Hattendorf, L; Yin, LiCase SGSB-E516-EEntrepreneurshipVisionSpring follows social entrepreneur Jordan Kassalow from his early career in public health through the founding of VisionSpring, an organization that sells eyeglasses to the rural poor in developing countries. The case describes how Kassalow becomes inspired and motivated by some of his early experiences as an optometry student and in public health. As Kassalow builds VisionSpring, the immense scaling challenges of distributing to “bottom...Starting at €8.20
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Mobius Motors: Building an African Car
Sorensen, J; Kennedy, M; Jorasch, GCase SGSB-IDE01-EInnovation and ChangeMobius Motors manufactures and sells low-cost cars in the Kenyan market. The company strives to make the cars such that they are affordable, yet still perform well on Africa’s generally poor road networks. The company has attracted a lot of attention from development and venture financiers, and has ambitious plans to expand throughout the African continent. However, Mobius’s fleet of vehicle is still currently very small, and the company faces...Starting at €8.20
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EcoPost: Financing a Green Start-up in Africa
Sorensen, J; Kennedy, M; Jorasch, GCase SGSB-IDE02-EInnovation and ChangeBased in Nairobi, Kenya, EcoPost manufactures construction posts out of the thousands of tons of plastic waste produced daily by the city. The posts, which are manufactured using second-hand industrial equipment, are frequently used to build fences, park benches, and other objects. Because lumber is very scarce in Kenya, and subject to theft and termite damage, the posts sell very well, and the company has trouble keeping up with demand. The comp...Starting at €8.20
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PATH and the Safe Water Project: Seeking Market Based Solutions
Zenios S; Denend L; Elliott TCase SGSB-OIT106-EInformation Technologies, Service and Operations ManagementThis case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and Melinda Gates Foundation. The purpose of the grant was to evaluate to what extent market-based approaches could help accelerate the widespread adoption and sustained use of household water treatment and safe storage products by low-income ...Starting at €8.20
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PATH and the Safe Water Project: Improving Access to Safe Water Through Innovative Sales and Distribution Models
Zenios S; Denend L; Elliott TCase SGSB-OIT108-EInformation Technologies, Service and Operations ManagementThis case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and Melinda Gates Foundation. The purpose of the grant was to evaluate to what extent market-based approaches could help accelerate the widespread adoption and sustained use of household water treatment and safe storage products by low-income ...Starting at €8.20