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Cracking the Next Growth Market: Africa
Chironga, Mutsa; Leke, Acha; Lund, Susan; van Wamelen, ArendArticle HBS-R1105J-EIn the 2000s, the African economy finally began to stir. Africa is today the world's third fastest-growing region, and its collective GDP is roughly equal to Brazil's and Russia's. Africans spend nearly $900 billion on goods and services-far more than Indians do. Pent-up consumer demand on the continent is enormous, and so are the opportunities: Consider that telecom companies have added 316 million subscribers-more than the U.S. population-in Af...Starting at €8.20