Stanford Graduate School of Business (USA)
-
One Belt One Road: Chinese Strategic Investment in the 21st Century
Scheve, K; , Zhang, RCase SGSB-P87-EEconomicsIt is September 2013. The new Chinese President Xi Jinping will soon launch his tour in Central Asia. On this tour, the President is deciding whether to launch a grand investment strategy, which he calls “One Belt One Road” (OBOR). Through this plan, he hopes to achieve a range of economic, domestic, and geopolitical goals. Economically, China needs to transition into a growth model that is sustainable but still delivers high growth rates. Dom...Starting at €8.20
-
Natura: Exporting Brazilian Beauty
McKern, Bruce; Yamamoto, Leonardo; Bouissou, DanielaCase SGSB-IB92-EMarketingThis case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales model. The company was highly successful in the Brazil, despite the challenging Brazilian economy. Natura had successfully entered the Mexican and French markets. In 2008, it considered enteri...Starting at €8.20