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Competing Against Bling (HBR Case Study)
Nason, Stephen; Salvacruz, Joseph; Stevenson, J.P.Article HBS-R1703X-EMarketingWei Song oversees Greater China for Rochat & Schmid, a 100-year-old Swiss maker of luxury timepieces. China is a critical market for the firm, but sales of watches have stalled there. The firm's competitors are going after China's luxury shoppers, who are younger and flashier than the traditional customer base, with new gem-encrusted products that offer "bling." To compete with them, Pearl Zhang, Song's VP of marketing, wants to launch a campaign...Starting at €8.20
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Competing Against Bling (Commentary for HBR Case Study)
Nason, Stephen; Salvacruz, Joseph; Stevenson, J.P.Article HBS-R1703Z-EMarketingWei Song oversees Greater China for Rochat & Schmid, a 100-year-old Swiss maker of luxury timepieces. China is a critical market for the firm, but sales of watches have stalled there. The firm's competitors are going after China's luxury shoppers, who are younger and flashier than the traditional customer base, with new gem-encrusted products that offer "bling." To compete with them, Pearl Zhang, Song's VP of marketing, wants to launch a campaign...Starting at €8.20
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South Africa: A Fractured Rainbow
Vietor, Richard H.K.; Sheldahl-Thomason, HavilandCase HBS-716069-EEconomicsTwenty years after the end of Apartheid, South Africa's democracy persists, albeit with problems. A tripartite coalition-the African National Congress, the labor unions, and the Communist Party-still controls the political system but with diminishing economic results and authority. Since 2010, the economy has grown at 1.4% annually, with unemployment at 25%. Several national plans have been initiated but none with success. Most recently, the Nati...Starting at €8.20
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Competing Against Bling (HBR Case Study and Commentary)
Nason, Stephen; Salvacruz, Joseph; Stevenson, J.P.Article HBS-R1703N-EMarketingWei Song oversees Greater China for Rochat & Schmid, a 100-year-old Swiss maker of luxury timepieces. China is a critical market for the firm, but sales of watches have stalled there. The firm's competitors are going after China's luxury shoppers, who are younger and flashier than the traditional customer base, with new gem-encrusted products that offer "bling." To compete with them, Pearl Zhang, Song's VP of marketing, wants to launch a campaign...Starting at €8.20
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China: the New "New Normal"
Vietor, Richard H.K.; Sheldahl-Thomason, HavilandCase HBS-716080-EEconomicsExamines a struggling IT outsourcing project from the perspective of the IT services provider--Hrad Technika. When used in conjunction with Tegan c.c.c. (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create a new accounts payable system for Welsh toy distributor, Tegan, the outsourcing firm from the Czech Republic views the project as another step in its progression towards delivering h...Starting at €8.20