HBSP (USA)
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Creating and Capturing Value in a Social Network (Spanish version)
Gupta, Sunil; Han, SangmanCase HBS-510S22MarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Starting at €8.20
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Cutting the Cost of HIV (Spanish version)
Reddy, Mergen; Swanepoel, BoetieArticle HBS-F0609BBy approaching HIV infection among Russian and Botswanan miners as a financial problem, a Deloitte consultant and a mine executive created programs that improved employees' health and reduced the costs to the mines.Starting at €8.20
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MasterCard: Driving Financial Inclusion, Teaching Note
Gupta, SunilTeaching Note HBS-516068-EEconomicsTeaching note for case 515035. Since joining MasterCard (MC) in 2010, CEO Ajay Banga had made advancing financial inclusion (FI)-bringing formal financial services to marginalized populations-an important goal for the company. In 2014, MC had entered a number of partnerships with governments and banks to issue MC-branded debit cards to millions of individuals, including those in South Africa and Nigeria. But Banga's emphasis on FI also raised que...Starting at €0.00
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MasterCard: Driving Financial Inclusion
Gupta, Sunil; Lal, Rajiv; Kindred, NatalieCase HBS-515035-EMarketingMasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments and banks to issue MasterCard branded debit cards to millions of individuals. Financial inclusion could potentially help these individuals by increasing...Starting at €8.20