HBSP (USA)
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Longchamp
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-316086-EMarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goodStarting at €8.20
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Longchamp (Spanish version)
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-317S06MarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much should Longchamp focus on Le Pliage versus its leather handbags? How should the subbrand be distributed, merchandised, priced, and promoted? How does Le Pliage both contribute to and ...Starting at €8.20
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Automating Morality: Ethics for Intelligent Machines
Badaracco, Joseph L., Jr.; Quinn, TomCase HBS-324007-EBusiness Ethics and Corporate Social ResponsibilityAs autonomy became a more significant part of modern life - most notably in autonomous vehicles (AVs), such as Teslas - ethical debates about whether and how to impart ethics to machines heated up. Utilitarians pointed out that autonomous vehicles crashed much less often than human-driven cars, making their adoption a net positive in terms of lives saved; deontologists worried about the implications of programming a car to swerve to kill its pass...Starting at €8.20
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On the Bubble: Startup Bootstrapping
Bussgang, Jeffrey J.; Quinn, Tom; Lobb, AnnelenaCase HBS-822033-EEntrepreneurshipBubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas's engineering background, as he experienced a high demand for coding expertise in the startup community, but a low supply of coders. It then outlines his founding, with cofounder Emmanuel Straschnov, of Bubble in 2012, and their subseq...Starting at €8.20