Stanford Graduate School of Business (USA)
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The Nut Behind the Wheel' to "Moral Machines:' A Brief History of Auto Safety
Neil Malhotra, Ken Shotts, Sheila MelvinCase SGSB-ETH4-EBusiness Ethics and Corporate Social ResponsibilityDriverless cars – once the stuff of science fiction – are fast becoming reality. Indeed, some automotive companies have said they expect to sell autonomous vehicles to the public by 2020. The advent of such self-driving vehicles raises numerous ethical and legal questions that will need to be addressed before such cars can hit the road in significant numbers. This case traces the history and evolution of auto safety in the United States, beginn...Starting at €8.20
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Revolution Foods
Grousbeck, Harold Irving; Coates, BethanyCase SGSB-E322-EEntrepreneurshipIn April 2007, Kristin Richmond laced up her sneakers and began the four mile run to Kirsten Tobey’s house. It was a Saturday morning, but the two co-founders of Revolution Foods (RevFoods), a provider of healthy meals and nutrition education to schools in San Francisco and Los Angeles, felt pressure to finalize a plan for effectively managing their relationship with Maria Nunez. Nunez, a skeptical and influential food service administrator, ha...Starting at €8.20