Ivey Business School (Canada)
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GRW Engineering in South Africa: When International Competition Arrives
John Zama; Albert Wöcke; Mark BussinCase IVEY-W28459-EStrategyGRW Engineering (Pty) Ltd. (GRW) is a road transport equipment designer, manufacturer, and servicer based in South Africa. With GRW facing increased competition in 2022 when one of GRW’s major suppliers buys out a local competitor, Gerhard Van der Merwe, co-founder of GRW and chief executive officer since its inception in 1996, knows that GRW must now compete directly against a giant multinational and develop an appropriate strategy. Van Der Merw...Starting at €8.20