Stanford Graduate School of Business (USA)
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Zipline: Lifesaving Deliveries by Drone
Rosen, Howard; Shah, ReemaCase SGSB-SM322-EStrategyThe purpose of this case is to look at Zipline’s product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.Starting at €8.20
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Runa: Driving Social Change through Passion ans Profit
Hattendorf, L; Kissick, RCase SGSB-E549-EEntrepreneurshipNear the end of 2008, Tyler Gage and Dan MacCombie enrolled in an entrepreneurship course at Brown University. During the class, they refined the business plan for Runa, a beverage company that would make drinks from guayusa, a little-known leaf that grew in the Amazon. Beyond the potential of the business to make money, the two believed in Runa’s social mission―respecting the cultural traditions of Ecuadorian Kichwa communities, providing sust...Starting at €8.20