Stanford Graduate School of Business (USA)
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Box in 2015: Entering the Next Phase
Robert Burgelman, Robert Siegel, Shalie GaskillCase SGSB-SM215B-EStrategyAs Box continued to mature as a company, the firm fought through the ups and downs of being a highly visible hyper-growth Silicon Valley firm. Box struggled to get its IPO completed, having to deal simultaneously with a volatile stock market and increased scrutiny of its SaaS business model. In parallel, the company worked to aggressively expand its business into large enterprises through a key partnership with IBM, all while working to grow its ...Starting at €8.20
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The USGA: Advancing the Game of Golf in a Complex Ecosystem
Foster, George; Chou, Madie; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM60-EService and Operations ManagementThe United States Golf Association (USGA), operates among a network of associations and organizations in the game of golf. In the ecosystem of golf, there are many stakeholders, but no single governing body with overarching power to direct the action of other stakeholders. While the USGA works to improve the health of the golf industry, and the experience of participants, the actual experience of golfers is dependent on their local facilities, wh...Starting at €8.20
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Sonoma Raceway's Strategic Reset: Adapting to Major Shifts in the Motor Racing World
Foster, George; Cruickshank, Matthew; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM58-EStrategySonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its b...Starting at €8.20
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Box: Building the Next Generation Enterprise Software Company
Robert Burgelman, Robert Siegel, Shalie GaskillCase SGSB-SM215-EStrategyCEO Aaron Levie co-founded Box as a student at USC in 2004. Less than 10 years later, Box had become one of the fastest growing enterprise software companies in Silicon Valley, serving more than 180,000 businesses including marquee customers such as Proctor and Gamble, Panasonic, and Avaya. Despite this success, Levie was concerned about the future. He and his leadership team would need to overcome significant hurdles to turn Box into one of the...Starting at €8.20