Stanford Graduate School of Business (USA)
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Sirum: Scaling a “Tech-for-Good” Medication Donation Platform
Siegelman, Russell; Montgomery, LucyCase SGSB-E815-EEntrepreneurshipKiah Williams started SIRUM as a Stanford undergraduate alongside her classmates Adam Kircher and George Wang. Nearly two decades later, the medication donation nonprofit was now operating in five states across the country and had helped facilitate medication donations to reach 150,000 uninsured and underinsured patients. SIRUM’s technology enabled donors with excess medication supply to donate unexpired, sealed, non-opioid medications to those...Starting at €8.20
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Atticus Law
Siegelman, Russell; Freiman, AandrewCase SGSB-E818-EEntrepreneurshipThis case follows Sam Byker, the Founder and CEO of Atticus, as he creates, scales, and fundraises for the company. Atticus is a platform that serves individuals in need by connecting them with law firms that can help. The case covers the company’s history from its inception through to its Series A financing. The case explores the tension Byker faces between Atticus’ opportunities for growth and maintaining focus on the company’s mission when se...Starting at €8.20
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Byteboard: Reinventing the Technical Interview (A)
Siegelman, Russell; Mirabile, DominicCase SGSB-E768A-EEntrepreneurshipByteboard aims to replace the pre-on-site technical interview for software engineers with a more effective, efficient, and equitable web-based assessment. The case follows the founding team’s journey from problem definition and customer development through the testing of their minimum viable product and validation of their core value hypothesis. By recounting Byteboard’s early quest towards product-market fit, the case poses several key questio...Starting at €8.20
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Opendoor: Launching in Los Angeles
Siegelman, Russell; Scott, Mitchel; Sutherland, MargotCase SGSB-M379-EMarketingThe Opendoor case follows head of market operations Megan Meyer as her team develops a strategy to enter Los Angeles, a substantial departure from the existing real estate markets the company had worked in through 2018. Particular issues explored include market segmentation, new market entry strategy, and quantitative analysis of unit economics and addressable markets.Starting at €8.20
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The USGA: Advancing the Game of Golf in a Complex Ecosystem
Foster, George; Chou, Madie; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM60-EService and Operations ManagementThe United States Golf Association (USGA), operates among a network of associations and organizations in the game of golf. In the ecosystem of golf, there are many stakeholders, but no single governing body with overarching power to direct the action of other stakeholders. While the USGA works to improve the health of the golf industry, and the experience of participants, the actual experience of golfers is dependent on their local facilities, wh...Starting at €8.20
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Sonoma Raceway's Strategic Reset: Adapting to Major Shifts in the Motor Racing World
Foster, George; Cruickshank, Matthew; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM58-EStrategySonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its b...Starting at €8.20
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Esusu: The Missing Link in Credit Reports
Siegelman, Russell; Bekele, GelilaCase SGSB-E770-EEntrepreneurshipAbbey Wemimo and Samir Goel founded Esusu in 2018 to help low-to-moderate-income renters build credit history. Esusu, a for-profit impact focused venture, collected rental payments from property managers and reported this data to major credit bureaus, which helped renters improve their credit scores. In April 2020, only six months after closing their first institutional round of capital, New York state issued a lockdown to prevent the spread of ...Starting at €8.20
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Byteboard: Reinventing the Technical Interview (B)
Siegelman, Russell; Mirabile, DominicCase SGSB-E768B-EEntrepreneurshipByteboard aims to replace the pre-on-site technical interview for software engineers with a more effective, efficient, and equitable web-based assessment. The case follows the founding team’s journey from problem definition and customer development through the testing of their minimum viable product and validation of their core value hypothesis. By recounting Byteboard’s early quest towards product-market fit, the case poses several key questio...Starting at €5.74