Stanford Graduate School of Business (USA)
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The USGA: Advancing the Game of Golf in a Complex Ecosystem
Foster, George; Chou, Madie; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM60-EService and Operations ManagementThe United States Golf Association (USGA), operates among a network of associations and organizations in the game of golf. In the ecosystem of golf, there are many stakeholders, but no single governing body with overarching power to direct the action of other stakeholders. While the USGA works to improve the health of the golf industry, and the experience of participants, the actual experience of golfers is dependent on their local facilities, wh...Starting at €8.20
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University Hospital: The Joint EP/CATH Lab Decision
Wu Gasper,Cindie; Schulman,Kevin; Scheinker, DavidCase SGSB-OIT120-EInformation TechnologiesHealth care management requires careful planning for efficient operations, in an environment where technology, best practices, and patient demands continue to change rapidly. This case study presents an operations management decision at a large academic medical center in response to falling demand for cardiac catheterization (CATH) procedures and growing demand for electrophysiology (EP) procedures, and requires students to consider all angles of...Starting at €8.20
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Teaching Note: University Hospital: The Joint EP/CATH Lab Decision
Wu Gasper,Cindie; Schulman,Kevin; Scheinker, DavidCase SGSB-OIT120TN-EInnovation and ChangeHealth care management requires careful planning for efficient operations, in an environment where technology, best practices, and patient demands continue to change rapidly. This case study presents an operations management decision at a large academic medical center in response to falling demand for cardiac catheterization (CATH) procedures and growing demand for electrophysiology (EP) procedures, and requires students to consider all angles of...Starting at €8.20
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Sonoma Raceway's Strategic Reset: Adapting to Major Shifts in the Motor Racing World
Foster, George; Cruickshank, Matthew; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM58-EStrategySonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its b...Starting at €8.20