Stanford Graduate School of Business (USA)
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Evernote: Growth Options in january 2011
Haim MendelsonCase SGSB-E519-EEntrepreneurshipEvernote is a suite of cloud-based software and services designed to augment the user's brain by capturing pieces of information in multiple formats, organizing, indexing and storing them, and making them easily searchable. The company grew dramatically using the "freemium" revenue model that allows users to use the product for free unless they need special features or their usage exceeds a threshold. The case study describes the Evernote busin...Starting at €8.20
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Cofounders Equity Split Vignettes
Peter; Ziebelman, Matthew; SaucedoCase SGSB-E578-EEntrepreneurshipSplitting equity amongst cofounders is never an easy process. For the entrepreneurs, equity can sometimes be a measure of one’s value to a company, which can turn discussions over how to split it amongst the cofounding team into very personal and heated dStarting at €8.20