Stanford Graduate School of Business (USA)
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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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Broadway Angels: Preparing for the Future
Strbulaev, I; QuiglessMCase SGSB-E531-EEntrepreneurshipThe Broadway Angels investment group represents one of the few women-run angel groups in Silicon Valley. The group was founded by some of the most illustrious investors and operators with the mission to generate strong returns to members and inspire women in tech and investing. The case begins during the April 2014 investment meeting of the Broadway Angels. The members are evaluating an investment in Other Machine Co (OMC) and contemplating th...Starting at €8.20