Stanford Graduate School of Business (USA)
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Cofounders Equity Split Vignettes
Peter; Ziebelman, Matthew; SaucedoCase SGSB-E578-EEntrepreneurshipSplitting equity amongst cofounders is never an easy process. For the entrepreneurs, equity can sometimes be a measure of one’s value to a company, which can turn discussions over how to split it amongst the cofounding team into very personal and heated dStarting at €8.20
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Humor: Serious Business - Caselet Studies - Sara Blakely: Using Humor to Launch a Company
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sara BlakelyCase SGSB-M370A-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20