Stanford Graduate School of Business (USA)
-
Total Venture Design: Creating and Delivering Value
Holloway, Charles; Montgomery, LucyCase SGSB-E823-EEntrepreneurshipCharles Holloway, founder of Stanford’s Center for Entrepreneurial Studies, shares his reflections and learnings on entrepreneurship in this teaching note. Designed to be a hands-on tool for aspiring entrepreneurs, this playbook will frame key questions and provide frameworks to assist in building new ventures.Starting at €8.20
-
Automakers in the Sharing Economy: An Examination of the Burgeoning Mobility Industry and Automakers' Strategies
Beiker, S; Lewis, SCase SGSB-SM279N-EStrategyThis paper compares different types of shared mobility solutions, in particular carsharing and ride hailing, the two most prevalent forms today. It describes the major trends prompting OEMs to engage in the mobility industry, such as urbanization, shifting consumer preference from ‘owning’ to ‘sharing’, and various technological advances. With that understanding in mind, the authors examine the current state of the shared mobility industry in m...Starting at €8.20