Ivey Business School (Canada)
-
United Safety & Survivability Corporation: Strategies during COVID-19
Thomas Klueter; Joe Mirabile; Solon MoreiraCase IVEY-W27278-EEntrepreneurship, StrategyFounded in 1984, United Safety & Survivability Corporation (USSC) was an American company headquartered in Exton, Pennsylvania, that began in a garage with just a few products and a dream to develop better and safer transportation solutions. Like most firms, as COVID-19 started to spread in the United States and around the globe, USSC found itself in uncharted waters. The transportation sector, in which USSC operated, was among the most affected ...Starting at €8.20