Stanford Graduate School of Business (USA)
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Scale-up! How Google Accelerated Underrepresented Companies
Ziebelman, Peter; Mansfield, Imogen; Mirabile; DominicCase SGSB-E761-EEntrepreneurshipThe case explores Google’s accelerator programs and its efforts to support underrepresented start-ups that are ready to scale. Students will understand Google’s approach to (1) building accelerator programs, (2) selecting which startups to participate, and (3) leveraging the resources of Google and its parent, Alphabet. The case also provides an overview of the specific accelerator programs, curriculum, and benefits, which are helpful for student...Starting at €8.20
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FullBloom Baking Company
Foster G; Rosenthal SCase SGSB-E410-EEntrepreneurshipFullBloom Baking Company was started in 1989 by Karen Trilevsky to provide wholesome, all-natural and delicious baked goods to coffee shops in and around San Francisco, California. Over the last 20-plus years, FullBloom has grown to $35 million in revenues and over 200 employees. The case chronicles the benefits and challenges associated with FullBloom’s relationship with the coffee giant, Starbucks, over the years, starting with Trilevsky’s ten...Starting at €8.20
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Waypoint: Reinventing Single Family Home Rental
Foster G; Hoyt DCase SGSB-E467-EEntrepreneurshipIn early 2009, following the collapse of the housing market, Doug Brien and Colin Wiel began buying single family homes (SFH) to renovate and rent. SFH rental had previously been a mom-and-pop business due to scaling difficulties—buying and managing large properties such as apartment complexes was well suited to institutional investors, but no one had solved the problem of buying and managing large numbers of relatively inexpensive SFHs. Brien a...Starting at €8.20
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Floodgate: An Entrepreneurials VC
Ziebelman, Peter; Orleans, AmadeusCase SGSB-E644-EEntrepreneurshipMike Maples Jr. founded the micro-VC firm Floodgate in 2006, after a successful career as an entrepreneur with two startup IPOs under his belt. At the time, he had identified a group of overlooked founders in Silicon Valley: those who wanted to raise only $1 million or less, a growing group since costs involved in launching a company had been declining significantly as a result of technological advancements and innovative management approach, suc...Starting at €8.20
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Venus Medtech: Global Innovation in the Race Between China and the USA
Ziebelman, Peter; Golden, JosephCase SGSB-E693-EEntrepreneurshipThe main purpose of the Venus Medtech case is to give students a greater appreciation for the scale, sophistication, and competitiveness of the innovation landscape outside of Silicon Valley, with particular focus on China. Through a dramatized account of the June 2013 Series A fundraising experience of Venus Medtech, a Chinese medical device start-up, the case forms the basis of a rich, in-class discussion about the similarities and differences...Starting at €8.20