HBSP (USA)
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Is the Bottom of the Pyramid Really for You
Karamchandani, Ashish; Kubzansky, Mike; Lalwani, NishantArticle HBS-R1103J-EIf your company is intrigued by the opportunities at the bottom of the pyramid but is hesitant to plunge in, it's not alone: Despite the immensity of the markets and the volume of the hype, few multinational firms have built sizable businesses serving consumers or producers who survive on just a few dollars a day. The reason, say Karamchandani, Kubzansky, and Lalwani, is that it's far more difficult than many global corporations realized to get p...Starting at €8.20