HBSP (USA)
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Automating Morality: Ethics for Intelligent Machines
Badaracco, Joseph L., Jr.; Quinn, TomCase HBS-324007-EBusiness Ethics and Corporate Social ResponsibilityAs autonomy became a more significant part of modern life - most notably in autonomous vehicles (AVs), such as Teslas - ethical debates about whether and how to impart ethics to machines heated up. Utilitarians pointed out that autonomous vehicles crashed much less often than human-driven cars, making their adoption a net positive in terms of lives saved; deontologists worried about the implications of programming a car to swerve to kill its pass...Starting at €8.20
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Digitalizing the Media Business (Spanish version)
Applegate, Lynda M.; Nylen, Daniel; Holmstrom, Jonny; Lyytinen, KalleCase HBS-813S19EntrepreneurshipThe case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional products...Starting at €8.20