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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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Innovating in the Pharmaceutical Supply System: the Chilean experience
Cohen, Jacob; Rosenhouse S.; Sánchez, J.; Rosenmöller, MagdaCase P-1001-EService and Operations ManagementThis case describes the transformation undergone by the medical and pharmaceutical supply system in Chile in the early 1990s, as a result of the changing role of the National Heath Service's supply organization (CENABAST), managed by the Ministry of Health, which found itself forced to evolve from operational management (product purchasing, storage and distribution) to a role as a transaction facilitator/guarantor, due to its poor performance (bo...Starting at €8.20
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Innovando en el Sistema de Suministro de Productos Farmacéuticos: La experiencia chilena
Cohen, Jacob; Rosenhouse S.; Sánchez, J.; Rosenmöller, MagdaCase P-1001Service and Operations ManagementEl caso describe el proceso de transformación que experimentó el sistema de abastecimiento de suministros médicos y fármacos en Chile a principios de los años 90, a través del cambio en el rol de la Central de Abastecimiento del Sistema Nacional de Servicios de Salud (CENABAST) dependiente del Ministerio de Salud, que se vio en la necesidad de pasar de realizar una gestión operativa (de compras, almacenamiento y distribución de dichos productos) ...Starting at €8.20