Ivey Business School (Canada)
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Etrip
John S. Haywood-Farmer; Julian Heere; Robert SpitalarCase IVEY-9B09D002-EEntrepreneurship, Service and Operations Management, StrategyIn February 2008, the chief executive officer (CEO) of Fly Open Sky Ltd. was finalizing a business plan for Etrip, a proposed online travel startup in the European travel market. He wanted to use the plan to convince investors to commit $100,000, which would provide the first round of financing in a lead up to a further investment of $500,000. The CEO had a vision of developing Etrip as a superior online travel reservation system and desired to i...Starting at €8.20
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Tiburon
John S. Haywood-Farmer; Sean CautermanCase IVEY-9B09D003-EEntrepreneurship, Service and Operations Management, StrategyIn April, 2008, the president of Tiburon, a manufacturer of camouflage components based in the Dominican Republic, met with Tiburon's parent company and sole customer, GMA. GMA, based in Guelph, Ontario, was an equipment supplier to the United States Army. Tiburon had only been in business one month, and the president was analyzing the current production process in each of the Dominican and Guelph plants. There were noted differences between the ...Starting at €8.20