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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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Rural Electrification in Nicaragua (Abridged)
Shiekh, Tahir; Gomez-Ibanez, JoseCase HBS-HKS483-EService and Operations ManagementIn the fall of 2001, officials of the National Energy Commission of Nicaragua were reviewing a pilot study of the options for electrification in three rural communities. Rural electrification was an important issue in Nicaragua since 40 percent of the population, mostly in rural areas, was without power. Many of those lived too far from the main high-voltage grid to be served easily with grid extensions. The consultants were recommending subsidiz...Starting at €8.20