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MontGras. Estrategia de exportación para una bodega chilena
Arnold, David J.; Stevenson, Howard H.Case HBS-510S14MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. MontGras, una bodega chilena de tamaño medio, tiene que formular una estrategia de exportación. Tiene que decidir si hacer hincapié en los mercados de Estados Unidos o del Reino Unido, que también ofrecen diferentes propuestas de posicionamiento y fijación de precios. Se ha fallado dos veces para penetrar en el mercado de EE.UU. porque las relaciones de distribuidor se cayó...Starting at €8.20
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CompuSoluciones: Corporate Governance
Luis Manuel Bonner de la Mora; W. Glenn Rowe; Ken MarkCase IVEY-9B17M022-EEntrepreneurship, StrategyCompuSoluciones, based in Guadalajara, Mexico, was a value-added distributor of information technology hardware, software, and services that grew from its origins as a reseller for Hewlett-Packard to become the second-largest distributor in Mexico. The company was best described as a collection of team-based businesses. It had 18 independent business units—each of which managed its own supply chain and produced its own profit-and-loss statements—...Starting at €8.20
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CompuSoluciones: Competing Against Disintermediation
Luis Manuel Bonner de la Mora; W. Glenn Rowe; Ken MarkCase IVEY-9B17M023-EEntrepreneurship, StrategyCompuSoluciones was a value-added distributor of information technology hardware, software, and services based in Guadalajara, Mexico. In 2016, the firm’s chief executive officer was aware that the company faced the threat of disintermediation as some of its vendors looked to sell directly to end-users. The industry in which CompuSoluciones competed was known for its rapid technological changes, which affected the design, supply, and price of pro...Starting at €8.20
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Rogers Communications Inc.: The Battle for the Board - Teaching Note
W. Glenn Rowe; Abbas KhambatiTeaching Note IVEY-W29730-EStrategyTeaching note for product W29729.Starting at €0.00