HBSP (USA)
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MyTime (Spanish Version)
Begenau, Juliane; Greenwood, RobinCase HBS-217S10FinanceEthan Anderson, el director general de MiHora empresa de comercio electrónico basada en San Francisco, debe decidir sobre la estrategia de crecimiento de la compañía. El primer producto de MiHora era un sitio web y aplicación móvil que ofrece a los consumidores una manera conveniente de reservar citas con los comerciantes locales en todo Estados Unidos. El estudiante debe evaluar la estrategia de crecimiento de la compañía y desarrollar un modelo...Starting at €8.20
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Pricing at Netflix
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Klopfenstein, AmyCase HBS-521004-EMarketingSince its launch in 1998 as "the Amazon.com of DVDs," Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product offerings while continuing to add new subscribers. However, between late 2019 and mid-2020, competition within the streaming industry intensified with the launch of new entrants such as Di...Starting at €8.20
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MyTime
Begenau, Juliane; Greenwood, RobinCase HBS-217026-EFinanceEthan Anderson, the CEO of San Francisco-based e-commerce company MyTime, must decide on the company's growth strategy. MyTime's first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the United States. Student must assess the company's growth strategy and develop a model to value a prospective customer to the company's website.Starting at €8.20