HBSP (USA)
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La crisis del peso mexicano en 1994 – 1995
Froot, Kenneth A.; McBrady, MatthewCase HBS-205S06FinanceExplora la crisis del peso de 1994-95 y por qué ocurrió. Los estudiantes deben examinar las políticas de México, las reacciones del mercado de capitales, y las consecuencias de la devaluación para los futuros flujos de capital y el crecimiento.Starting at €8.20
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Communication Strategy for Challenging Apple's Beats by Dr. Dre (Spanish version)
Dolan, Robert J.Case HBS-521S13MarketingPatrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public recognition. The president of Cemex North America must decide whether it is corporate social responsibility or a new business line. In the process, it allows analysis of the Patrimoni...Starting at €8.20