HBSP (USA)
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Leadership at WildChina (B)
Isenberg, Daniel J.; Spence, Shirley M.Case HBS-807128-EEntrepreneurshipSupplements the (A) case.Starting at €5.74
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WildChina: Taking the Road Less Traveled
Khaire, Mukti; Isenberg, Daniel J.; Song, Victoria; Spence, Shirley M.Case HBS-811019-EThis case deals with supplier difficulties faced by WildChina - a travel service provider in China. WildChina is a classic case of a company that is trying to bring a local, within-country product to a market outside the country (in this case, travelers to China from around the world). In doing so, startups have to build competences to deal with local suppliers and global customers. The case describes the operations of WildChina, providing detail...Starting at €8.20
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Leadership at WildChina (A)
Isenberg, Daniel J.; Spence, Shirley M.Case HBS-807046-EEntrepreneurshipWildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products, and its survival of two business crises. The focus is on Zhang's decision to bring in a COO, transition hi...Starting at €8.20