HBSP (USA)
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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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La industria japonesa del facsímil en 1990
Enright, Michael J.Case HBS-305S07EconomicsLas empresas japonesas dominan la industria de las máquinas de fax, lo que representa más del 90% de las ventas en todo el mundo. Este caso explora las razones de este dominio.Starting at €8.20