HBSP (USA)
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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Societe International de Plantations et de Finance (SIPEF)
Hawkins, David F.Case HBS-113027-EAccounting and ControlTo maximize their effectiveness, color cases should be printed in color. Management of a company with extensive palm oil tree plantations questions the usefulness to management and investors of IASF1's requirement to value palm oil trees at their fair value. IAS41 requires biological assets to be measured at their fair value with changes in fair value reported in net income. The management of a company with extensive palm oil tree plantations qu...Starting at €8.20
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Bananas (A)
Van Den Steen, EricCase HBS-712451-EStrategyTo maximize their effectiveness, color cases should be printed in color. As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies - Bananas and Demonstrate - which were operationally completely independent and acted as competitors in the marke...Starting at €8.20
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Delhaize Group: Developing Leaders
Groysberg, Boris; Abbott, Sarah L.Case HBS-415019-ELeadership and People ManagementDelhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while maintaining high social, environmental, and ethical standards. For Frans Muller, Delhaize's president and CEO, the key to executing on this strategy was ensuring that the Group was deve...Starting at €8.20
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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MISHA: Modernizing the World of Shisha
Kerr, William R.; Yucaoglu, GamzeCase HBS-819019-EEntrepreneurshipThe case opens in 2017 with two of the five co-founders of MISHA telling the company's CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still work. The case describes the origins of the ready-to-use capsule solution for shisha smokers and the evolution of MISHA from idea to product design, manufacturing, marketing, and distributi...Starting at €8.20
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Regulaciones antimonopolio en un entorno mundial: la investigación de la UE sobre la fusión GE/Honeywell
Desai, Mihir A.; Veblen, Mark F.; Villalonga, BelenCase HBS-209S17FinanceAyuda a los estudiantes a entender los principios de competencia y de defensa de la competencia en el contexto de la propuesta de fusión GE-Honeywell subyacentes. El Departamento de Justicia de EE.UU. ya ha aprobado la transacción y está siendo considerado por la Comisión Europea. La comisaria de Competencia, Mario Monti, debe analizar las consecuencias económicas de la propuesta de fusión y evaluar cómo va a afectar a los competidores, los clien...Starting at €8.20
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Bananas (B)
Van Den Steen, EricCase HBS-712452-EStrategySupplemental Material for Product Number 712451.Starting at €5.74
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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114011-EMarketingTeaching Note for 106063.Starting at €0.00
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The Toliza Museum of Art
Bilmes, LindaCase HBS-KS1124-EAccounting and ControlJuan Antonio Jimenez is the new Executive Director of the Toliza Museum of Art located in Spain. Jimenez is concerned that the museum lost money in 2008 and wants to understand what the financial results for the current year (2009) are likely to be. The museum has an extensive collection of contemporary and classical art which are shown as Regular Exhibits. The museum also hosts travelling Special Exhibits made up of items loaned by other galleri...Starting at €8.20