HBSP (USA)
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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Societe International de Plantations et de Finance (SIPEF)
Hawkins, David F.Case HBS-113027-EAccounting and ControlTo maximize their effectiveness, color cases should be printed in color. Management of a company with extensive palm oil tree plantations questions the usefulness to management and investors of IASF1's requirement to value palm oil trees at their fair value. IAS41 requires biological assets to be measured at their fair value with changes in fair value reported in net income. The management of a company with extensive palm oil tree plantations qu...Starting at €8.20
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Bananas (A)
Van Den Steen, EricCase HBS-712451-EStrategyTo maximize their effectiveness, color cases should be printed in color. As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies - Bananas and Demonstrate - which were operationally completely independent and acted as competitors in the marke...Starting at €8.20
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Bohemian Crowns: Ceskoslovenska Obchodni Banka (C)
Abdelal, Rawi; Beyersdorfer, Daniela; Damgaard Jensen, AneCase HBS-708029-EEconomicsSupplements the (A) case. This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.Starting at €5.74
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Delhaize Group: Developing Leaders
Groysberg, Boris; Abbott, Sarah L.Case HBS-415019-ELeadership and People ManagementDelhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while maintaining high social, environmental, and ethical standards. For Frans Muller, Delhaize's president and CEO, the key to executing on this strategy was ensuring that the Group was deve...Starting at €8.20
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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Derechos de los Trabajadores y Comercio Global: El Acuerdo Bilateral de Comercio Textil entre Estados Unidos y Cambodia
Abrami, ReginaCase HBS-706S23EconomicsExamina las dimensiones políticas y económicas de la campaña para mejorar los derechos de los trabajadores de todo el mundo a través de la inclusión de las normas laborales en los acuerdos comerciales internacionales. El Acuerdo de comercio textil EE.UU.-Camboya fue el primer acuerdo de este tipo que enlace un mayor acceso a los mercados de Estados Unidos para mejorar las condiciones de trabajo en un país exportador. Algunos sostienen que las nor...Starting at €8.20
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Regulaciones antimonopolio en un entorno mundial: la investigación de la UE sobre la fusión GE/Honeywell
Desai, Mihir A.; Veblen, Mark F.; Villalonga, BelenCase HBS-209S17FinanceAyuda a los estudiantes a entender los principios de competencia y de defensa de la competencia en el contexto de la propuesta de fusión GE-Honeywell subyacentes. El Departamento de Justicia de EE.UU. ya ha aprobado la transacción y está siendo considerado por la Comisión Europea. La comisaria de Competencia, Mario Monti, debe analizar las consecuencias económicas de la propuesta de fusión y evaluar cómo va a afectar a los competidores, los clien...Starting at €8.20
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New Tools of Trade (Spanish version)
Abrami, Regina; Bierman, LeonardArticle HBS-F0505JEconomicsHarvard Business School's Regina M. Abrami and Texas A&M's Leonard Bierman argue that companies hurt only themselves when they block legislation that would put labor standards into trade agreements.Starting at €8.20
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Bananas (B)
Van Den Steen, EricCase HBS-712452-EStrategySupplemental Material for Product Number 712451.Starting at €5.74